In collaboration with China Merchants Bank,Genshin Impactdeveloper HoYoverse released brand-new art depicting the popular Cryo character Ganyu. HoYoverse worked with a number of companies in the past two years forGenshin Impactcollaborations including KFC, Pizza Hut, and Visa.
Genshin Impact’snew Ganyu art was revealed on Chinese social and streaming platforms Weibo and Bilibili, and the new art is featured on new Visa credit cards by China Merchants Bank. Although the promotion is limited to China, the official art was made available around the world thanks toGenshin Impact’sdiligent Reddit community. Additionally, a newGenshin Impactad featuring the Ganyu credit cardwas released across the aforementioned Chinese platforms.
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The official art depicts Ganyu wearing a modern work outfit with glasses and a purse to promote business with China Merchants Bank. The work outfit is blue, white, and black to referenceGanyu’s appearance inGenshin Impact. Liyue Harbor may be seen in the background, but emphasis is placed on Ganyu as the star of the promotional art. Furthermore, the Visa credit card features a light blue Cryo background to replace the Liyue Harbor background found within the official art released by HoYoverse.
China Merchants Bank’s Ganyu promotion coincides with her reappearance inGenshin Impactversion 3.0. The “Adrift in the Harbor” event wish is active until September 28, giving players another opportunity to summon Ganyu to their party beforeGenshin Impactversion 3.1 arrives. Summon rates for Ganyu are also higher, which means 10 consecutive summons may result in a 5-star draw. The event wish also features Dori, one of the new Sumeru characters added inGenshin Impactversion 3.0.
Ganyu’s promotional artwork is a fascinating rendition and may serve well as in-game costume for the Cryo character. The Visa promotion by China Merchants Bank is unlikely to reach western markets, but the artwork could be repurposed for new events. For instance, the KFC promotion was exclusive to China, but the promotional recipes and wind glider still came to all versions ofGenshin Impact.
Genshin Impact’sgrowing popularity means more collaborations are likely on the way. In fact, HoYoverse is teaming up withDemon Slayer: Kimetsu no Yaibaproduction studio ufotable for anewGenshin Impactanime.Genshin Impactversions 3.1 and beyond may bring exciting new possibilities for the game.
Genshin Impactis available now for Android, iOS, PC, PlayStation 4, and PlayStation 5. A Nintendo Switch version is in development.
