AnotherAnimal Crossingcrossover is on the horizons. Build-A-Bear Workshop has announced plans to collaborate withAnimal Crossing: New Horizons, meaning that fans will likely get to take home and decorate their favorite villagers.
Actually,Build-A-Bear teased a collaboration withAnimal Crossing: New Horizonslast May. After Nintendo’s game surged in popularity around the globe, partially thanks to stay-at-home orders, many brands were looking to get in on the hype either by making in-game islands or selling branded merchandise. One Twitter user said that a Build-A-Bear andAnimal Crossingcollab would be “a cultural reset,” and the stuffed plush company responded with a vague tweet hinting at possible intentions.
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Animal Crossing: New Horizonsplayers are already speculating which villagers will come to the crossover. Because Build-A-Bear allows consumers to customize the plushes, it’s more likely that villagers will be available over theNPCs like Isabelle, Celeste, Blathers, and Tom Nook, though it’s not impossible.
Most likely, Build-A-Bear will feature some of themost popularAnimal Crossingvillagers that go for millions of bellsin trades. Dom, the rainbow sheep villager, was wildly coveted around the launch ofNew Horizons, but Marshal and Raymond were often at the center of the internet’s attention. Other adorable villagers like Stitches, Coco, and Lily would make excellent plushes to personalize.
However, fans are worried that scalpers might ruin the Build-A-Bear andNew Horizonscrossover like they did withtheAnimal Crossing: New HorizonsxColourPop crossoverand the McDonald’sPokemoncards. When it comes to these nostalgic brands, scalpers clean house as much as possible, then sell the limited edition items for hundreds of dollars more, which was the case with previousAnimal Crossingamiibo cards.
Because of the popularity ofNew Horizonsacross all ages, it’s likely that scalpers will attempt to get their hands on as many stuffed villagers as possible, then sell them to other clamoring adults or parents who want to give their kids something nice. But hopefully, being that Build-A-Bear sells customized stuff plushes, regular consumers will have a better shot this time around.
